From November 26th to 29th, 2025, the grand event of the Asian automotive industry, Automechanika Shanghai, was held at the National Exhibition and Convention Center. ATR made its appearance with classic best-selling products and brand-new market solutions, presenting a feast on the theme of "Technology Safeguarding Travel" at booth 2.2F42 for global partners and visitors, showcasing a comprehensive range of products including high-performance automotive chemicals (such as lubricant additives, coolants, and maintenance products), advanced electronic auxiliary devices, and personalized automotive lifestyle accessories.
This exhibition not only demonstrated ATR's superior quality genes inherited from the century-old brand Goodyear but also focused on the future of the industry. The booth was eye-catching and designed with a sense of style, presenting a full range of product lines. Among them, the tire pressure monitoring system integrating intelligent sensing technology, the environmentally friendly and degradable cleaning and care series, and the dedicated maintenance products for new energy vehicles became the focus of attention, attracting a large number of domestic and foreign merchants to stop by for consultation and in-depth discussions.
During the four-day exhibition, the ATR team engaged in intensive and efficient exchanges with dealers, retailers, and industry experts from around the world. Through on-site technical demonstrations and case sharing, the team elaborated in depth on how ATR products provide one-stop solutions for end users, from safety protection to comfort enhancement, and accurately conveyed the company's core value of growing together with partners and exploring the market. Many international visitors highly recognized ATR's strategic model of deeply integrating the brand reputation of Goodyear with professional automotive products and reached multiple preliminary cooperation intentions.
This appearance at Automechanika Shanghai is a key step in ATR's strategy of deepening its presence in the Chinese market and radiating globally. It is not only a successful brand exposure and product display but also a deep dialogue with the industry's leading trends. Through this exhibition, ATR once again proved that it is redefining the value dimension of "Goodyear" in the hearts of car owners - from providing safe tires to ensuring an all-round excellent driving experience.
Looking ahead, ATR will continue to rely on Goodyear's global R&D resources and brand influence, increase innovation investment, deepen strategic collaboration with channel partners, and strive to become the most trusted automotive product solution partner for global consumers and professional customers. The successful conclusion of the Shanghai exhibition indicates that ATR has fully charged and is setting sail at full speed on a new market journey.
